31.7 million—that’s how many small businesses there are in the US today. And even if not all of them are actively looking for investors, it’s safe to assume you have a lot of competition when it comes to securing investor funding.
This is why today, we’re going to share with you three simple ways to instantly make your investor pitch deck as good and convincing as possible.
Let’s dive right in!
1. Lead with the hook
Investors don’t normally put money into businesses out of the kindness of their heart. They do so to make more money. If you can show them you can help them do just that right from the get-go, then you’re one step closer to getting them to say yes.
But how exactly do you do that? Four ways:
- Showcase the potential (or guaranteed) returns
- Talk about how big the market is and/or how fast it’s growing
- Demonstrate how big the problem is and how much the market wants or needs your solution
- Discuss how you plan to grow the business over time
2. Keep it short and simple
Seasoned investors never put money in things they don’t completely understand. So, the simpler your pitch is, the higher your odds of success.
It doesn’t matter how complex your business model is. The key is finding a way to explain it in one or two sentences—which you can do by focusing on the problem you’re trying to solve and the solution you developed to solve it.
Take Asenso, for example. While we offer a lot of different financing products designed to solve different problems, at the end of the day, we simply provide underserved communities an easier, more affordable way to secure funding for their business, investments, and personal expenses.
3. Use fewer words and more visual aids
The goal is to keep your potential investors excited and engaged throughout your pitch—and using images, graphs, and charts instead of walls of text allows you to do just that. Save the details for the whitepaper (which you can attach to your pitch deck as a footnote).
Putting it all together
Don’t worry. You don’t have to craft your investor pitch deck from scratch. You can just use this template by marketing specialist and venture capitalist Guy Kawasaki. All you have to do is fill in the information, add your logo, and change the color scheme to match your branding.
The bottom line
The key to crafting a winning investor pitch deck is highlighting what potential investors stand to gain by investing instead of just talking about how awesome your business is.
Aside from getting investors, however, you can also secure additional funding for your business through the Asenso Working Capital Marketplace. Click here to apply and get an offer in the next 48 hours*.
*Subject to the completion of the application and submission of required documents
